Ray and my sweetie’s friendship goes back decades. While he was down from his Montana mountains and in Louisiana, I grabbed him for a conversation for my Creative Heroes series. A creative hero is someone who lives a fully creative life and Ray teaches us all how to do that. Ray believes that creativity is about seeing the world differently and breaking the rules to create something unique.
Ray has lived a big life. He’s gotten the powerful elected. He’s a renowned author. He’s piloted planes. He’s taught at Harvard and is an esteemed professor at the small Louisiana university that kicked him out when he was a student for his political views. He is still married to his high school sweetheart and together they have traveled the world. Their home houses a stunning, eclectic art collection from their life together. His musical tastes go from opera to rap. He is a master woodcrafter and can bake a damn good loaf of bread. He is a true renaissance man.
It took breaking the rules for Ray to break out of the life he was born in the blue collar, oil refinery town of Port Arthur, Texas where neither parent graduated from high school. As a young adult he learned to embrace a new direction when faced with a roadblock. After it was “suggested” by the small town university president that he transfer to the more “liberal” LSU in Baton Rouge, Ray packed up his new bride and moved. Having lost his track scholarship in the process, he knew he could write and became a Journalism major. The seeds of his professional life had been planted.
His life proves that all things one learns are useful. A student job of sorting the printing letterforms gave him an understanding of typography, which evolved into an understanding of design. A teacher taught him the basics of photography and he created a studio in the unused attic of LSU’s journalism building. These learned skills would eventually lead him into writing and directing commercials when he entered the political advertising world.
His understanding of living a working class life drove his life mission of trying to make the world a better place. From Ray’s Wikipedia page, “My father taught me that you had to stand on the picket line … and you had to get involved in politics — because people like us had no other choice. So I became a political consultant. It was a calling like the ministry.”
Knowing himself well enough to know that his personality was not suited to being a politician, he used his creative skill set to help people he believed in get elected. It was Ray’s fearlessness, insatiable curiosity and hard work ethic that propelled him on his own creative journey that eventually led him to being a top political consultant based in Washington DC, the most powerful city in the world.
Creativity is the spark of God
Ray does not believe creativity ever grows out of a committee decision. His creativity grows out of solitude. He isolated himself to write his novels. He fell in love with the rugged majesty of Montana while working on a political campaign there. The locals thought he was crazy when he bought the vertical slope of a mountain. Thinking differently allowed him to create a mountain retreat built on that impossibly steep slope, which he named Heroes Ranch.
His decades of experience have turned him into a sought after professor. The university that once kicked him out now has an honored chair for him. It’s called the Wise Chair. Ray believes creativity grows most intensely when youth and passion are combined.
“Creativity is the spark of God,” Ray said. What a blessing that a few teachers saw that spark in Ray’s early life. Today he see’s that spark in his students. He is still helping change the world by turning those sparks into creative fire. He is a creative hero.
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